Scenario - Melissa Hill
Melissa Hill, sales manager for One-Hit-Wonder Record Company, was trying to create a new strategy to turn around the declining record sales the company was facing. Melissa needed to find a way to find out what the customers really wanted, since One-Hit-Wonder didn't have accurate information like the competitors did. It was imperative that she find the correct strategy and information because the company was in financial trouble. The company's President wanted all employees to help find information and work as a team to develop better relationships that might help the company. He also stated that he wanted the company to remain an independent company. Melissa realized that through hard work and team efforts, the company could get back on its feet as soon as they got reliable information.
-Which of the following would be the best way for One-Hit-Wonder to decrease its uncertainty?

Question

Scenario - Melissa Hill 
Melissa Hill, sales manager for One-Hit-Wonder Record Company, was trying to create a new strategy to turn around the declining record sales the company was facing. Melissa needed to find a way to find out what the customers really wanted, since One-Hit-Wonder didn't have accurate information like the competitors did. It was imperative that she find the correct strategy and information because the company was in financial trouble. The company's President wanted all employees to help find information and work as a team to develop better relationships that might help the company. He also stated that he wanted the company to remain an independent company. Melissa realized that through hard work and team efforts, the company could get back on its feet as soon as they got reliable information.
-Which of the following would be the best way for One-Hit-Wonder to decrease its uncertainty?

Quizplus · Accepted Answer

Creating boundary-spanning roles would allow One-Hit-Wonder to gather information and insights from both internal and external stakeholders, which would help to decrease uncertainty and increase the accuracy of the company's strategic decisions. Eliminating partnerships, merging with another company, or creating a joint venture would not necessarily provide the company with the specific information it needs to turn around declining sales.