According to the crossing-the-chasm framework, the biggest chasm between customer segments is between early adopters and the mass market made up of the early majority and the late majority.

Question

Quizplus · Accepted Answer

According to the crossing-the-chasm framework, each stage of the industry life cycle is dominated by a different customer group. Different customer groups with distinctly different preferences enter the industry at each stage of the industry life cycle. Such differences between customer groups lead to a big gulf or chasm into which companies and their innovations frequently fall. The largest chasm separates the early adopters from the early and late majority that make up the mass market.

According to the Crossing-The-Chasm Framework, the Biggest Chasm Between Customer