A. G. Lafley at Procter & Gamble (P&G) had implemented an open-innovation model, which had greatly benefitted the company. In the light of this information, we can conclude that A. G. Lafley is a(n)
A) venture capitalist.
B) category captain.
C) intrapreneur.
D) early adopter.

Question

Quizplus · Accepted Answer

Innovators like A. G. Lafley at Procter & Gamble (P&G), innovating within existing firms, are referred to as intrapreneurs.

A G Lafley at Procter & Gamble (P&G) Had Implemented an an Open-Innovation