In a radical innovation, a firm targets
A) existing markets by using new technologies.
B) new markets by using existing technologies.
C) new markets by using new technologies.
D) existing markets by using existing technologies.

Question

Quizplus · Accepted Answer

A radical innovation draws on novel methods or materials, is derived either from an entirely different knowledge base or from a recombination of existing knowledge bases with a new stream of knowledge, or targets new markets by using new technologies.

In a Radical Innovation, a Firm Targets