Canon was able to redesign the copying machine so that it didn't need professional service-reliability was built directly into the machine, and the user could replace parts, such as the cartridge. What Xerox had not envisioned was the possibility that the components of the copying machine could be put together in an altogether different way that was more user-friendly. This example describes
A) architectural innovation.
B) incremental innovation.
C) radical innovation.
D) disruptive innovation.

Question

Quizplus · Accepted Answer

This example describes architectural innovation. Firms can innovate by leveraging existing technologies into new markets. Doing so generally requires them to reconfigure the components of a technology, meaning they alter the overall "architecture" of the product. An architectural innovation, therefore, is a new product in which known components, based on existing technologies, are reconfigured in a novel way to create new markets.

Canon Was Able to Redesign the Copying Machine So That