Which of the following businesses is most likely to disrupt an existing industry?
A) Closer Connex developed an earphone that receives emails and text messages and converts them to voice messages. The first models had poor reception, but they rapidly improved over time.
B) Mega Technologies reconfigured the components used in its touchscreen tablets to create a new type of wearable device for use in restaurants and other service industries.
C) Particle Inc. developed a teleportation technology that can transport physical materials instantaneously across great distances.
D) Altrea added advanced camera technology to its premium line of smartphones so that they would take the highest-quality photos of all phones on the market.

Question

Quizplus · Accepted Answer

A disruptive innovation leverages new technologies to attack existing markets. It invades an existing market from the bottom up, beginning as a low-cost solution to an existing problem. Initially, its performance is inferior to the existing technology, but its rate of technological improvement over time is faster than the rate of performance increases required by different market segments.

Which of the Following Businesses Is Most Likely to Disrupt