The growing emphasis on continuing education and executive development by colleges and universities is a market development strategy.

Question

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Colleges and universities are increasingly focusing on providing continuing education and executive development programs as a way to expand their market and increase revenue. This strategy helps institutions cater to the needs of professionals and organizations seeking to keep up with the latest trends and developments in their fields, and can also build long-term relationships with clients who may return for additional courses or certifications.

The Growing Emphasis on Continuing Education and Executive Development by Colleges