A marketing strategy involves the activities of selecting and describing one or more target markets.

Question

Quizplus · Accepted Answer

A marketing strategy involves identifying and selecting the target market or markets that a company wants to serve. This includes describing the needs, characteristics, and behavior of the target audience in order to develop a product or service that meets their needs and to create effective marketing messages that will appeal to them.

A Marketing Strategy Involves the Activities of Selecting and Describing