NutriPro has many business divisions.One of its business divisions has a large customer base for its breakfast cereal in Oriel.NutriPro's other business division sells cookies in Lanslot.NutriPro has now introduced its cookies in Oriel.To ensure good sales,the company is also offering discounts.Which of the following strategies is illustrated in this scenario?

Question

Quizplus · Accepted Answer

The strategy illustrated in this scenario is market penetration, which refers to the practice of introducing an existing product into a new market to increase sales. NutriPro is introducing its cookies into the market of Oriel where it has not been sold before. To ensure good sales, the company is offering discounts, which is a common marketing tactic to attract new customers and increase penetration in a new market. Restraint of trade refers to actions that suppress competition and limit the free market, self-dealing refers to when a business acts in its own interest instead of the interest of its customers, and divestment refers to the practice of selling off assets or business units. None of these strategies apply to the scenario presented.

NutriPro Has Many Business Divisions