Beta Inc.manufactures electronic gadgets.The market researchers at Beta have discovered that a new competitor is gaining more customers by selling its products at lower prices.In the context of SWOT analysis,the marketers at Beta Inc.are most likely to consider this situation as a(n)_____.

Question

Beta Inc.manufactures electronic gadgets.The market researchers at Beta have discovered that a new competitor is gaining more customers by selling its products at lower prices.In the context of SWOT analysis,the marketers at Beta Inc.are most likely to consider this situation as a(n)_____.​

Quizplus · Accepted Answer

The situation of a new competitor gaining more customers by selling products at lower prices can be considered as a threat in the SWOT analysis. It is a potential risk for Beta Inc. as it can lead to a decrease in market share and profitability. The marketers at Beta Inc. should analyze the situation and come up with strategies to overcome this threat, such as reducing costs or increasing the value proposition of their products.

Beta IncManufactures Electronic Gadgets