Question 1

Discuss the marketing strategy.

Accepted Answer

The answer of Discuss the marketing strategy....

Question 2

MaxNutri sells cookies and nutrition bars.The marketers at MaxNutri are trying to come up with a new and attractive packaging design for its cookies.In this scenario,MaxNutri is working on its _____ strategy.​

Accepted Answer

Packaging design is a part of the product strategy, which involves developing the product's features, design, and packaging to meet the customers' needs and preferences. Therefore, MaxNutri is working on its product strategy to enhance the appeal and attractiveness of its cookies.

Question 3

Discuss how strategic planning can be made effective.

Accepted Answer

The answer of Discuss how strategic planning can be made...

Question 4

Discuss the diversification strategy.

Accepted Answer

The answer of Discuss the diversification strategy....

Question 5

The basic goal of _____ is to increase the short-term cash return without too much concern for the long-run impact.​

Accepted Answer

Harvesting is the process of maximizing the short-term cash flow by reducing investments and increasing dividends to shareholders. This strategy is used when a company wants to capitalize on its current products and investments without investing in future growth. It focuses on generating maximum cash and improving efficiency without being too concerned about the long-term impacts on the organization. Therefore, harvesting is the best choice that matches the given definition.

Question 6

Issues such as product lines,promotional communications,and pricing are all delineated in the _____.​

Accepted Answer

The marketing plan is a comprehensive document that outlines a company's marketing strategy, including product lines, promotional communications, and pricing. It is a crucial tool for planning and executing marketing initiatives.

Question 7

Beta Inc.manufactures electronic gadgets.The market researchers at Beta have discovered that a new competitor is gaining more customers by selling its products at lower prices.In the context of SWOT analysis,the marketers at Beta Inc.are most likely to consider this situation as a(n)_____.​

Accepted Answer

The situation of a new competitor gaining more customers by selling products at lower prices can be considered as a threat in the SWOT analysis. It is a potential risk for Beta Inc. as it can lead to a decrease in market share and profitability. The marketers at Beta Inc. should analyze the situation and come up with strategies to overcome this threat, such as reducing costs or increasing the value proposition of their products.

Question 8

Discuss the term marketing mix.

Accepted Answer

The answer of Discuss the term marketing mix....

Question 9

Discuss the process of market opportunity analysis.

Accepted Answer

The answer of Discuss the process of market opportunity analysis....

Question 10

​In the context of the portfolio matrix,a _____ has low growth potential and a small market share.

Accepted Answer

In the portfolio matrix, a "dog" refers to a product or business unit that has low growth potential and a small market share. It is a low performer that may not be worth investing in further. Options A, B, and C refer to other categories in the portfolio matrix - a "question mark" has high growth potential but a small market share, a "problem child" has low market share but high growth potential, and a "star" has high growth potential and a large market share.

Question 11

Discuss product strategies in the context of a marketing mix.

Accepted Answer

The answer of Discuss product strategies in the context of...

Question 12

Discuss promotion strategies in the context of a marketing mix.

Accepted Answer

The answer of Discuss promotion strategies in the context of...

Question 13

In the portfolio matrix,a _____ is in a low-growth market,but the product has a dominant market share;it is an SBU that generates more money than it needs to maintain its market share.​

Accepted Answer

A cash cow is an SBU that has a dominant market share in a low-growth market. Although the market is not growing, the product continues to generate more money than it needs to maintain its market share, making it a profitable investment for the company.

Question 14

Discuss market segments.

Accepted Answer

The answer of Discuss market segments....

Question 15

Discuss the factors that make marketing objectives effective.

Accepted Answer

The answer of Discuss the factors that make marketing objectives...

Question 16

Marketers at Omega Pharmaceuticals are identifying stores and outlets that will be most convenient for customers to buy its products.The company is also planning the logistics of how and when the products will be delivered to the outlets.Omega Pharmaceuticals is working on its__________strategy.

Accepted Answer

The answer of Marketers at Omega Pharmaceuticals are identifying stores...

Question 17

Discuss the product development strategy.

Accepted Answer

The answer of Discuss the product development strategy....

Question 18

Discuss the general strategies for selecting target markets.

Accepted Answer

The answer of Discuss the general strategies for selecting target...

Question 19

A distinguishing feature of the product/service differentiation competitive advantage is _____.​

Accepted Answer

A strong brand image helps a product/service stand out from others in the market and creates a unique association with the company, which can ultimately lead to customer loyalty and higher sales. Using inexpensive raw materials or having low overhead costs may help a company achieve cost leadership, but it doesn't necessarily differentiate its product/service from competitors. Creating generic products would not be a competitive advantage at all.

Question 20

A marketing mix typically encompasses _____ strategies.​

Accepted Answer

A marketing mix typically encompasses pricing strategies along with product, promotion, and place (distribution) strategies. Divestment, anti-competitive practices, and trade restraint are not part of the marketing mix.

Quiz 2: Strategic Planning for Competitive Advantage

Discuss the marketing strategy.

MaxNutri sells cookies and nutrition bars.The marketers at MaxNutri are trying to come up with a new and attractive packaging design for its cookies.In this scenario,MaxNutri is working on its _____ strategy.

Discuss how strategic planning can be made effective.

Discuss the diversification strategy.

The basic goal of _____ is to increase the short-term cash return without too much concern for the long-run impact.

Issues such as product lines,promotional communications,and pricing are all delineated in the _____.

Beta Inc.manufactures electronic gadgets.The market researchers at Beta have discovered that a new competitor is gaining more customers by selling its products at lower prices.In the context of SWOT analysis,the marketers at Beta Inc.are most likely to consider this situation as a(n) _____.

Discuss the term marketing mix.

Discuss the process of market opportunity analysis.

In the context of the portfolio matrix,a _____ has low growth potential and a small market share.

Discuss product strategies in the context of a marketing mix.

Discuss promotion strategies in the context of a marketing mix.

In the portfolio matrix,a _____ is in a low-growth market,but the product has a dominant market share;it is an SBU that generates more money than it needs to maintain its market share.

Discuss market segments.

Discuss the factors that make marketing objectives effective.

Marketers at Omega Pharmaceuticals are identifying stores and outlets that will be most convenient for customers to buy its products.The company is also planning the logistics of how and when the products will be delivered to the outlets.Omega Pharmaceuticals is working on its__________strategy.

Discuss the product development strategy.

Discuss the general strategies for selecting target markets.

A distinguishing feature of the product/service differentiation competitive advantage is _____.

A marketing mix typically encompasses _____ strategies.

Quiz 2: Strategic Planning for Competitive Advantage

Discuss the marketing strategy.

MaxNutri sells cookies and nutrition bars.The marketers at MaxNutri are trying to come up with a new and attractive packaging design for its cookies.In this scenario,MaxNutri is working on its _____ strategy.​

Discuss how strategic planning can be made effective.

Discuss the diversification strategy.

The basic goal of _____ is to increase the short-term cash return without too much concern for the long-run impact.​

Issues such as product lines,promotional communications,and pricing are all delineated in the _____.​

Beta Inc.manufactures electronic gadgets.The market researchers at Beta have discovered that a new competitor is gaining more customers by selling its products at lower prices.In the context of SWOT analysis,the marketers at Beta Inc.are most likely to consider this situation as a(n) _____.​

Discuss the term marketing mix.

Discuss the process of market opportunity analysis.

​In the context of the portfolio matrix,a _____ has low growth potential and a small market share.

Discuss product strategies in the context of a marketing mix.

Discuss promotion strategies in the context of a marketing mix.

In the portfolio matrix,a _____ is in a low-growth market,but the product has a dominant market share;it is an SBU that generates more money than it needs to maintain its market share.​

Discuss market segments.

Discuss the factors that make marketing objectives effective.

Marketers at Omega Pharmaceuticals are identifying stores and outlets that will be most convenient for customers to buy its products.The company is also planning the logistics of how and when the products will be delivered to the outlets.Omega Pharmaceuticals is working on its__________strategy.

Discuss the product development strategy.

Discuss the general strategies for selecting target markets.

A distinguishing feature of the product/service differentiation competitive advantage is _____.​

A marketing mix typically encompasses _____ strategies.​

MaxNutri sells cookies and nutrition bars.The marketers at MaxNutri are trying to come up with a new and attractive packaging design for its cookies.In this scenario,MaxNutri is working on its _____ strategy.

The basic goal of _____ is to increase the short-term cash return without too much concern for the long-run impact.

Issues such as product lines,promotional communications,and pricing are all delineated in the _____.

Beta Inc.manufactures electronic gadgets.The market researchers at Beta have discovered that a new competitor is gaining more customers by selling its products at lower prices.In the context of SWOT analysis,the marketers at Beta Inc.are most likely to consider this situation as a(n) _____.

In the context of the portfolio matrix,a _____ has low growth potential and a small market share.

In the portfolio matrix,a _____ is in a low-growth market,but the product has a dominant market share;it is an SBU that generates more money than it needs to maintain its market share.

A distinguishing feature of the product/service differentiation competitive advantage is _____.

A marketing mix typically encompasses _____ strategies.