Marketing strategies for a product remain the same irrespective of the level of involvement associated with the product.

Question

Quizplus · Accepted Answer

The level of involvement associated with a product plays a significant role in determining the marketing strategy. For example, a high involvement product like a car would require a more personalized and informative approach, compared to a low involvement product like a packet of chips, where a more eye-catching and creative approach would work. Therefore, marketing strategies vary according to the level of involvement associated with the product.

Marketing Strategies for a Product Remain the Same Irrespective of the Level