By sending postpurchase letters and giving guarantees on products,marketing managers can help reduce _____.
A)cognitive dissonance
B)consumer involvement
C)planned purchases
D)need recognition

Question

By sending postpurchase letters and giving guarantees on products,marketing managers can help reduce _____.​
A)cognitive dissonance
B)​consumer involvement
C)​planned purchases
D)need recognition

Quizplus · Accepted Answer

Postpurchase letters and guarantees can help reduce cognitive dissonance, which is the psychological discomfort that arises from a discrepancy between beliefs and actions. By reassuring customers and providing additional information about their purchase, marketing managers can help customers feel confident about their decision and reduce cognitive dissonance.

By Sending Postpurchase Letters and Giving Guarantees on Products,marketing Managers