When Avril wanted to purchase a birthday card for her husband,she went to three stores and spent two hours reading over 100 cards before selecting the perfect one.This card,which costs $3.25,is properly designated as a high-involvement product because of _____ involvement.
A)product
B)situational
C)shopping
D)enduring

Question

When Avril wanted to purchase a birthday card for her husband,she went to three stores and spent two hours reading over 100 cards before selecting the perfect one.This card,which costs $3.25,is properly designated as a high-involvement product because of _____ involvement.​
A)product
B)​situational
C)​shopping
D)enduring

Quizplus · Accepted Answer

Situational involvement refers to temporary interest or engagement in a product or activity, often due to a specific situation or event, such as selecting a birthday card for a special occasion.

When Avril Wanted to Purchase a Birthday Card for Her