Marketing managers often use in-store promotions to stimulate the sales of products for which consumers may not recognize their wants until they are in a store.Such products can be categorized as _____ products.
A)industrial
B)low-involvement
C)technical
D)high-priced

Question

Marketing managers often use in-store promotions to stimulate the sales of products for which consumers may not recognize their wants until they are in a store.Such products can be categorized as _____ products.​
A)industrial​
B)​low-involvement
C)​technical
D)high-priced

Quizplus · Accepted Answer

Low-involvement products are the ones that consumers do not typically think about purchasing and are often purchased on impulse. In-store promotions are a common way to stimulate sales of these products as consumers may not have recognized their want for them until they see them in-store. Industrial, technical, and high-priced products are typically higher involvement purchases that consumers research and consider more carefully before buying.

Marketing Managers Often Use In-Store Promotions to Stimulate the Sales