Becky wants to buy a new cell phone.She asks her tech-savvy friends to recommend a good phone that is light in weight and easy to use.In this scenario,Becky is obtaining information using a(n)_____ information source.
A)unbiased
B)internal
C)nonmarketing-controlled
D)marketing-controlled

Question

Becky wants to buy a new cell phone.She asks her tech-savvy friends to recommend a good phone that is light in weight and easy to use.In this scenario,Becky is obtaining information using a(n)_____ information source.​
A)unbiased
B)​internal
C)​nonmarketing-controlled
D)marketing-controlled

Quizplus · Accepted Answer

Becky is obtaining information from her friends who are not part of the marketing strategy for any particular phone brand, making it a nonmarketing-controlled information source. Her friends are likely to provide unbiased information based on their personal experiences with the phones they recommend.

Becky Wants to Buy a New Cell Phone