Tennot Designs Inc.manufactures and sells clothes and shoes to people who are over 6'6" tall - a rather small target market.Given this information,Tennot Designs Inc.uses a(n)_____ targeting strategy.
A)multisegment
B)undifferentiated
C)concentrated
D)one-to-one

Question

Tennot Designs Inc.manufactures and sells clothes and shoes to people who are over 6'6" tall - a rather small target market.Given this information,Tennot Designs Inc.uses a(n)_____ targeting strategy.​
A)multisegment 
B)​undifferentiated
C)​concentrated
D)one-to-one

Quizplus · Accepted Answer

Concentrated targeting strategy focuses on a narrow segment or niche market, which is exactly what Tennot Designs Inc. is doing by targeting people over 6'6" tall. This strategy allows the company to tailor its products and marketing efforts to the specific needs and preferences of this small group, rather than trying to appeal to a broader market that may not be interested in or have a use for their products. Multi-segment targeting would involve targeting multiple different market segments, which does not apply here. Undifferentiated targeting strategy is when a company targets the entire market with a single product, which is not applicable in this case either. One-to-one targeting strategy is a personalized marketing approach that is based on individual preferences and behaviors, which is not feasible for Tennot Designs Inc. given the small size of their target market.