The publisher of a business magazine wants to make several major changes in the magazine's content and format.Which of the following will enable the publisher to understand the changes that will most likely be welcomed by its readers?

Question

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Marketing research will enable the publisher to gather information about the preferences and needs of its readers, and understand the changes that will most likely be welcomed. This information can then be used to make informed decisions about the changes to be made in the content and format of the magazine. Product differentiation is not relevant to this situation as it refers to the process of distinguishing a product from its competitors. Cannibalization refers to the situation when a new product or service takes market share from an existing one, which is not relevant here. Planned obsolescence refers to the process of designing a product with a limited lifespan or functionality to encourage its replacement, which is not relevant in this context.

The Publisher of a Business Magazine Wants to Make Several