Kay & Maggie's,a beauty salon,is conducting a survey to find out how satisfied its customers are with the service provided at all its outlets.For this purpose,it distributes questionnaires and conducts personal interviews with its customers.Which form of data is being collected by Kay & Maggie's?

Question

Quizplus · Accepted Answer

Primary data is the data that is collected by the researcher for the first time for a specific purpose. In this case, Kay & Maggie's is collecting data directly from its customers through questionnaires and interviews for the purpose of determining their satisfaction with the service provided at its outlets.

Kay & Maggie's,a Beauty Salon,is Conducting a Survey to Find