_____ is a type of co-branding that occurs when two brands receiving equal treatment borrow from each other's brand equity.
A)Ingredient branding
B)Cooperative branding
C)Complimentary branding
D)Family branding

Question

_____ is a type of co-branding that occurs when two brands receiving equal treatment borrow from each other's brand equity.​
A)Ingredient branding
B)​Cooperative branding
C)​Complimentary branding
D)Family branding

Quizplus · Accepted Answer

Cooperative branding is when two brands receive equal treatment and borrow from each other's brand equity, typically in a marketing or promotional campaign. This can create a mutually beneficial partnership and can help both brands reach new audiences. The other options are not accurate definitions of cooperative branding.

_____ Is a Type of Co-Branding That Occurs When Two