Ecstasy Inc.is a Canada-based food and beverage company.The company has decided to market and sell its products in all European countries under the same brand name.In this scenario,Ecstasy Inc.has decided to use the _____.

Question

Quizplus · Accepted Answer

The one-brand-name strategy involves using a single brand name to market and sell products in all geographical regions. In this scenario, Ecstasy Inc. has decided to market and sell its products in all European countries under the same brand name, which fits with the one-brand-name strategy. The other strategies, such as individual branding, co-branding, or complimentary branding, involve using multiple brand names for different products or markets, which is not the case in this scenario.