A(n)_____ strategy is not possible when the brand name has a negative or vulgar connotation in the local language.

Question

A(n)_____ strategy is not possible when the brand name has a negative or vulgar connotation in the local language.​

Quizplus · Accepted Answer

With a negative or vulgar connotation, it is not possible to use a one-brand-name strategy as it would harm the brand's reputation and sales. Repositioning, co-branding, or individual branding strategies may be viable options to address this issue, but the question specifically states that a one-brand-name strategy is not possible.

A(n)_____ Strategy Is Not Possible When the Brand Name Has