Which of the following is a feature of a new-product strategy?
A)It traces all stages of a product's acceptance,from its introduction to its decline.
B)It provides general guidelines for generating,screening,and evaluating new-product ideas.
C)It increases the time spent by a product in the introduction stage of its life cycle.
D)It gives greater importance to highly structured development process rather than simultaneous development.

Question

Quizplus · Accepted Answer

A new-product strategy provides general guidelines for generating, screening, and evaluating new-product ideas, including factors such as target market, competition, and financial projections. It does not necessarily trace all stages of a product's acceptance, increase the time spent in the introduction stage, or prioritize a highly structured development process.

Which of the Following Is a Feature of a New-Product