The purpose of test marketing is to:
A)eliminate ideas that are inconsistent with an organization's new-product strategy.
B)shorten the development process of a product and reduce costs.
C)assess how well various aspects of the marketing mix fit together.
D)evaluate a new-product idea before any prototype is created.

Question

Quizplus · Accepted Answer

The purpose of test marketing is to assess how well various aspects of the marketing mix (product, price, promotion, and distribution) fit together. This allows a company to gather feedback on its new product from customers and make necessary adjustments before fully launching it into the market. Test marketing is not intended to eliminate ideas or reduce costs, and it typically occurs after a prototype has been created.

The Purpose of Test Marketing Is To