The maker of Protect Your Hands hand sanitizer decided to test its consumers' reactions to one of its new products,Protect Your Hands Sanitizing Wipes.It sent out flyers advertising several of the company's products along with the new product to select customers of the target market.The flyer also asked the customers to shop in a mock store filled with real products,including the new product.In this case,the maker of Protect Your Hands has used -_____.
A)crowdsourcing
B)simulated market testing
C)concept testing
D)product simulation

Question

The maker of Protect Your Hands hand sanitizer decided to test its consumers' reactions to one of its new products,Protect Your Hands Sanitizing Wipes.It sent out flyers advertising several of the company's products along with the new product to select customers of the target market.The flyer also asked the customers to shop in a mock store filled with real products,including the new product.In this case,the maker of Protect Your Hands has used -_____.​
A)crowdsourcing
B)​simulated market testing
C)​concept testing
D)product simulation

Quizplus · Accepted Answer

The scenario describes simulated market testing, which involves creating a simulated market environment to test how consumers respond to a product before it is launched in the real market. The company is asking customers to shop in a mock store and interact with the new product to gauge their reactions. Crowdsourcing involves outsourcing ideas or tasks to a large group of people, concept testing involves testing the overall concept of a new product idea, and product simulation involves creating a digital or physical prototype of a new product. None of these accurately describe the scenario described in the question.

The Maker of Protect Your Hands Hand Sanitizer Decided to Test