The business analysis stage of a new-product development process _____.
A)involves the development of a prototype of the proposed product
B)calculates preliminary figures for demand,cost,sales,and profitability
C)eliminates ideas that are inconsistent with an organization's new-product strategy
D)decides on a product's packaging,branding,labeling,and so forth

Question

The business analysis stage of a new-product development process _____.​
A)involves the development of a prototype of the proposed product
B)​calculates preliminary figures for demand,cost,sales,and profitability
C)​eliminates ideas that are inconsistent with an organization's new-product strategy
D)decides on a product's packaging,branding,labeling,and so forth

Quizplus · Accepted Answer

The business analysis stage involves calculating preliminary figures for demand, cost, sales, and profitability for the proposed product. A prototype is usually developed in the product development stage, the elimination of inconsistent ideas happens in the idea generation and screening stage, and decisions on packaging, branding, labeling, etc. are made in the product design stage.

The Business Analysis Stage of a New-Product Development Process _____