During the _____ stage of the new-product development process,production starts,inventories are built up,the product is shipped to distribution points,the sales force is trained,and advertising and promotion begin.
A)commercialization
B)test marketing
C)idea generation
D)business analysis

Question

During the _____ stage of the new-product development process,production starts,inventories are built up,the product is shipped to distribution points,the sales force is trained,and advertising and promotion begin.​
A)commercialization
B)​test marketing
C)​idea generation
D)business analysis

Quizplus · Accepted Answer

The commercialization stage is the final stage in the new-product development process where the new product is introduced to the market. Production is initiated, inventories are built up, and the marketing mix (advertising, sales promotion, pricing, and distribution) is designed and executed. Hence, option A is the correct answer.

During the _____ Stage of the New-Product Development Process,production Starts,inventories