_____ are the first 2.5 percent of all those who first adopt a new product.
A)Innovators
B)Early adopters
C)Laggards
D)Early majority

Question

_____ are the first 2.5 percent of all those who first adopt a new product.​
A)Innovators
B)​Early adopters
C)​Laggards
D)Early majority

Quizplus · Accepted Answer

Innovators are the first to adopt a new product and they represent the first 2.5 percent of the total population. They are characterized by their risk-taking behavior and their willingness to try out new and unproven products. They are often financially secure and well-educated, and they rely on their own judgment rather than on the opinions of others. They are also more likely to be opinion leaders and trendsetters in their social circles.

_____ Are the First 2