_____ are typically categorized by a sudden and unpredictable spike in sales followed by a rather abrupt decline.
A)Consumer durable goods
B)Fad items
C)Product trends
D)Product life cycles

Question

_____ are typically categorized by a sudden and unpredictable spike in sales followed by a rather abrupt decline.​
A)Consumer durable goods
B)​Fad items
C)​Product trends
D)Product life cycles

Quizplus · Accepted Answer

Fad items are characterized by a sudden surge in demand, often due to temporary popularity, and also by a rapid decline in sales once the trend fades. Consumer durable goods, product trends, and product life cycles may experience fluctuations in demand but typically do not have the same sudden and unpredictable spikes and declines as fad items.

_____ Are Typically Categorized by a Sudden and Unpredictable Spike