In the context of the product characteristics that can be used to predict and explain the rate of acceptance and diffusion,_____ represents the degree of difficulty involved in understanding and using a new product.
A)complexity
B)compatibility
C)observability
D)trialability

Question

In the context of the product characteristics that can be used to predict and explain the rate of acceptance and diffusion,_____ represents the degree of difficulty involved in understanding and using a new product.​
A)complexity
B)​compatibility
C)​observability
D)trialability

Quizplus · Accepted Answer

Complexity refers to the degree of difficulty involved in understanding and using a new product. Products that are too complex may not be easily adopted by consumers, whereas products that are simple and easy to understand may be more likely to be accepted and diffused.

In the Context of the Product Characteristics That Can Be