The intangible nature of services requires service firms to use indirect distribution over direct distribution or franchising.

Name: The intangible nature of services requires service firms to use indirect distribution over direct distribution or franchising.
Brand: Quizplus
Rating: 4.7 (50 reviews)

Question

Quizplus · Accepted Answer

The intangible nature of services does not necessarily require indirect distribution; many service firms use direct distribution or franchising to maintain control over service quality and customer experience.

The Intangible Nature of Services Requires Service Firms to Use