TrustUs Insurance's tagline is "You're in safe hands with TrustUs," and Serenity Life Insurance uses a rock as its trade symbol because it wants to convey stability.What type of promotion strategy are these companies using?

Question

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These companies are using a strategy of creating a strong organizational image through their tagline and trade symbol, which attempts to convey a sense of security and stability to potential customers.

TrustUs Insurance's Tagline Is "You're in Safe Hands with TrustUs