David and Kathy like to take their young son,Chaz,to Moe's Southwestern Grill for lunch after church every Sunday.While they like to eat at Moe's at any time,Sunday is particularly good because it is "kids eat free" day at the restaurant.Until Moe's began this attractive offer,Sundays were very slow.Now it is one of the busiest days of the week for the restaurant.This strategy was a way to contend with the service characteristic of:

Question

Quizplus · Accepted Answer

The strategy of offering "kids eat free" on Sundays is aimed at addressing the perishability characteristic of service. Perishability refers to the fact that services cannot be stored or saved for future use, and any unsold services are lost forever. By offering the promotion on a traditionally slow day, Moe's is able to attract more customers and sell more meals, thus reducing the likelihood of unsold inventory.

David and Kathy Like to Take Their Young Son,Chaz,to Moe's