In the customer relationship management (CRM)process,once higher-value customers are identified,firms should focus on identifying and attracting other groups by providing them with customized products and better services.

Question

Quizplus · Accepted Answer

In the CRM process, once higher-value customers are identified, firms should focus on retaining and enhancing relationships with these customers rather than shifting focus to attracting other groups.

In the Customer Relationship Management (CRM)process,once Higher-Value Customers Are Identified,firms