Cover Board Inc.is a company that designs and prints advertisements on coffee sleeves used on cups sold in coffee shops.To find clients to advertise on the coffee cup sleeves,the company sends a representative to other companies to explain them the benefits of advertising on these sleeves.In this case,which of the following promotional strategies is used by Cover Board Inc.?
A) Mass communication
B) Implicit communication
C) Personal selling
D) Sales promotion
Correct Answer:
Verified
Q2: Which of the following is a difference
Q3: Traditional methods of personal selling include a
Q4: Social media are used by marketers as
Q5: When a product is in the growth
Q6: A firm should choose all five promotional
Q7: Social media have become a layer in
Q8: Social media are promotion tools used to
Q9: Communication via telephone is not considered personal
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Q11: YouTube is an example of a microblog.
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