When a product is in the growth stage of its product life cycle,it is necessary to ensure that:

Question

Quizplus · Accepted Answer

In the growth stage, the product is gaining acceptance and increasing its customer base. Therefore, advertising and public relations are still important to create awareness and maintain interest in the product. Persuasive advertising should continue to persuade potential customers to try the product but reminder advertising is not necessary since customers are already aware of the product. Personal selling may decrease as the product becomes more widespread and accessible through retail channels. Hence, B is the best choice.

When a Product Is in the Growth Stage of Its