Which of the following is a difference between a push and a pull strategy?
A) Social media is used in a push strategy,while personal selling is used in a pull strategy.
B) End consumers are targeted in a push strategy,while wholesalers are targeted in a pull strategy.
C) Push strategies focus on content marketing,while pull strategies focus on personal selling.
D) Retailers are targeted in a push strategy,while opinion leaders are targeted in a pull strategy.
Correct Answer:
Verified
Q1: Cover Board Inc.is a company that designs
Q3: Traditional methods of personal selling include a
Q4: Social media are used by marketers as
Q5: When a product is in the growth
Q6: A firm should choose all five promotional
Q7: Social media have become a layer in
Q8: Social media are promotion tools used to
Q9: Communication via telephone is not considered personal
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Q11: YouTube is an example of a microblog.
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