Humorous advertisements have been shown to be more effective at shaping attitudes when consumers already have a positive image of an advertised brand.

Question

Quizplus · Accepted Answer

Research has shown that humorous advertisements are more effective in shaping attitudes toward a brand when consumers already have a positive perception of the brand. This is because humor tends to enhance positive emotions and attitudes, which can further strengthen the existing positive image of the brand in consumers' minds.

Humorous Advertisements Have Been Shown to Be More Effective at Shaping