Ads for Brita LED Lightings use comparative advertising to emphasize the benefits of using LEDs over CFLs.The ads emphasize that LEDs last longer,consume lesser energy,and need to be replaced fewer number of times than CFLs.In this case,what kind of appeal is used by these ads?

Question

Quizplus · Accepted Answer

The ads use a profit appeal by highlighting the cost-saving benefits of LEDs, such as longer lifespan and lower energy consumption, which result in fewer replacements and reduced expenses.

Ads for Brita LED Lightings Use Comparative Advertising to Emphasize