Promotional objectives and the appeal and executional style of advertising strongly affect the selection of media.

Question

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Promotional objectives and the appeal and executional style of advertising are important factors that businesses consider when selecting the most suitable media for their advertising campaigns. The choice of media is closely aligned with the goals of the campaign and the type of message that the advertiser wishes to convey to the target audience. For example, if the objective of the campaign is to create awareness for a new product, the most suitable media may be television and online advertising. The executional style and appeal of the advertising also play a role in determining the most effective media channels to reach the target market.

Promotional Objectives and the Appeal and Executional Style of Advertising