MacAdam Enterprises sells the same sparkplugs in more than 30 countries. MacAdam is an example that helps to support the globalization hypothesis.

Question

Quizplus · Accepted Answer

One of the core drivers for globalization is to expand the total market of firms in order to achieve economies of scale and drive down costs. For many business executives, the move toward globalization is based on the globalization hypothesis, which states that consumer needs and preferences throughout the world are converging and thus becoming increasingly homogenous. In support of the globalization hypothesis, IKEA sells its home furnishings successfully in over 40 countries. Toyota is selling its hybrid Prius vehicle in 80 countries.

MacAdam Enterprises Sells the Same Sparkplugs in More Than 30