Because keeping cost low is critical to IKEA's value innovation, it switched from a(n)
A) transnational strategy to a multidomestic strategy.
B) transnational strategy to a global-standardization strategy.
C) international strategy to a multidomestic strategy.
D) international strategy to a global-standardization strategy.

Question

Quizplus · Accepted Answer

As mentioned in Chapter Case 10, because keeping costs low is critical to IKEA's value innovation, it shifted from an international strategy to a global-standardization strategy, in which it attempts to achieve economies of scale through efficiently managing a global supply chain.

Because Keeping Cost Low Is Critical to IKEA's Value Innovation