Screaming Eagle, a luxury motorcycle company, sells the same motorcycles and offers the same superior services in both its home country and foreign markets. The market it operates in faces low pressures for both local responsiveness and cost reductions. Which of the following strategies within the integration-responsiveness framework does Screaming Eagle most likely pursue?

Question

Quizplus · Accepted Answer

Screaming Eagle most likely pursues an international strategy. In this strategy, a firm sells the same products or services in both domestic and foreign markets. This strategy is advantageous when the multinational enterprise faces low pressures for both local responsiveness and cost reductions.

Screaming Eagle, a Luxury Motorcycle Company, Sells the Same Motorcycles