Organizational culture can help a firm gain and sustain competitive advantage only if the culture makes a positive contribution to the firm's economic value creation and
A) eventually gives way to core rigidity.
B) obeys the VRIO principles.
C) does not demonstrate causal ambiguity.
D) displays an absence of social complexity.

Question

Quizplus · Accepted Answer

Organizational culture can help a firm gain and sustain competitive advantage if the culture makes a positive contribution to the firm's economic value creation and obeys the VRIO principles. Organizational culture is an especially effective lever for new ventures due to its malleability.

Organizational Culture Can Help a Firm Gain and Sustain Competitive