
All of the following are disadvantages of cost-plus pricing except
A) it ignores the price elasticity of demand: for example, it may be possible to increase profits by raising or lowering price.
B) if the industry comprises identical firms (with identical costs) , markups could be consistent among firms leading to no one firm having a competitive edge in terms of price.
C) allocating and apportioning business overheads to individual products could be somewhat arbitrary.
D) the business has less incentive to cut or control costs: if costs increase, then selling prices increase. Consequently, this might further erode a firm's competitiveness.
Correct Answer:
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A)they believe
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