Another marketing executive points out that a contractual agreement will allow Derrido to blend in with the local market, and goes on to argue that this will be advantageous to the company. Which of the following, if True, would strengthen this argument?
A) Consumers in many countries have limited resources with which they can purchase entertainment.
B) Consumers in many countries are wary of what they perceive as American cultural imperialism.
C) Contractual agreements usually require the foreign partner to display the originating firm's brand as prominently as possible.
D) Contractual agreements initiated by an American company often make for contentious relationships with the foreign partner.
E) Foreign consumers briefly resist cultural imperialism but then quickly embrace American cultural products.

Question

Quizplus · Accepted Answer

B) If consumers are wary of cultural imperialism by American companies marketing entertainment in their country, it will be an advantage for Derrido to blend in with the local market. By the same token, if their wariness is short-lived (Choice E) and followed up by a buying frenzy, the argument for blending in is weakened. Choice A: It won't matter if Derrido blends in or not if nobody can afford to buy its products. Choice C: If this is the case Derrido will have a hard time blending in. Choice D: It won't be advantageous to Derrido to contract with a foreign company if the result is endless arguments and lawsuits between the partners.

Another Marketing Executive Points Out That a Contractual Agreement Will