Burberry is repositioning itself as a global luxury brand, such as Gucci and Louis Vuitton, and calls for luring a different type of customer. This is an example of what type of market segmentation?
A) geographic
B) demographic
C) psychographic
D) product-use
E) strategic

Question

Quizplus · Accepted Answer

C) Specific lifestyles, attitudes, and interests create certain customer tastes, such as luxury brands, among consumer segments; these are psychographic variables.

Burberry Is Repositioning Itself as a Global Luxury Brand, Such