Which of the following practices would support the CEO's argument?
A) Penelope's Pizza decides to pursue a co-branding partnership with either Pepsi or Coke.
B) Penelope's Pizza employees all must wear the same uniform.
C) Penelope's corporate Web site has links to individual stores for ordering pizza online.
D) All Penelope's Pizza restaurants have an art deco interior design.
E) Penelope's Pizza encourages individual stores to create their own menu options and pricing structure.

Question

Quizplus · Accepted Answer

E) Allowing individual stores to create their own unique menus would not promote a coherent brand perception, particularly with multiple stores within an individual city. Choices A, B, and D: A co-branding partnership with an iconic soft drink, standardized employee uniforms, and a common interior design are all factors that could be used to promote a coherent national brand. Choice C, a Web site with local links, could be a feature of an integrated marketing strategy or a more localized approach.

Which of the Following Practices Would Support the CEO's Argument