Penelope's Pizza also wants to be at the forefront of current trends and changes in the practice of advertising. The account manager wants to focus on consumer generated advertising via YouTube, Twitter, and Facebook, whereas the CEO prefers to focus on mainstream media. Which of the following, if True, would support the position of the account manager?
A) The number of television cable channels has skyrocketed in recent years.
B) Over the same time, the four major television networks suffered a 20 percent decrease in viewership, leading to a reduction in advertising rates.
C) The emphasis on effectiveness and accountability has lowered the production costs for a 30-second television commercial.
D) Television networks are seeking to ban the feature in recording devices that allows viewers to record television shows while deleting all commercial messages.
E) Young adults, under the age of 30, consume the largest amount of pizza per capita, and are the greatest users of social media.

Question

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E) Choice E supports the argument of the account manager to focus on consumer generated advertising through social media sites. Since young males use the sites most frequently, and also eat the most pizza, the account manager is reaching a greater number of the target audience. Choices A, B, and C support the position by the CEO, by suggesting that the opportunities for mainstream media advertising have never been higher, during a time when both production and rate costs are falling. Choice D represents a long-term concern for the CEO's position if the networks lose the battle to limit commercial-skipping features, but it isn't really relevant to the current argument between the account manager and the CEO.

Penelope's Pizza Also Wants to Be at the Forefront of Current