Which of the following, if True, would weaken the CEO's position?
A) Young males have shown strong brand loyalty to the current market leader in energy drinks.
B) Young males are especially likely to be opinion leaders on many lifestyle issues.
C) Clothing companies typically segment more precisely than beverage companies.
D) Even effective targeting does not guarantee success when it is followed by ineffective positioning.
E) As compared to other groups, young males spend a high percentage of their income on discretionary purchases.

Question

Quizplus · Accepted Answer

A) The CEO wants to market to young males, but if those people are very loyal to another brand, Choice A, then marketing to them sounds like a waste of resources. Choices B and E could only strengthen the CEO's position. Choice C: Clothing companies are irrelevant. Choice D speaks to the effects of doing targeting well, but the issue here is how to target well.

Which of the Following, If True, Would Weaken the CEO's